Lorena Ramirez is the founder and creative director behind Violet Agency — a boutique creative studio specializing exclusively in beauty brands.

 

With more than 20 years of experience in beauty marketing and creative direction, she has helped shape brands across both mass-market color cosmetics and luxury skincare, leading creative development for companies including Wet n Wild, Milani, L.A. Girl, L.A. Colors, and Eighth Day.

 

Before launching Violet Agency in 2021, Lorena served as Head of Creative for one of North America’s largest privately held cosmetics companies, overseeing global campaigns, high-volume product launches, and retail programs across mass, masstige, and specialty channels.

 

Today, she partners directly with founders and in-house teams as a fractional creative director and hands-on creative lead, guiding projects from concept through final production and launch. Her work combines high-level creative direction with hands-on execution, allowing projects to move seamlessly from strategy to shelf.

 

In addition to creative development, she brings an operational mindset to fast-moving beauty brands — helping teams streamline workflows, manage creative timelines, oversee production, and keep launches moving efficiently across internal teams, freelancers, and external partners.

 

Known for balancing strategy with execution, she brings clarity, agility, and creative consistency to growing beauty companies. Her approach combines big-brand experience with the speed and flexibility modern beauty brands need.

 

Through Violet Agency, she partners with beauty brands across the U.S., Canada, and Mexico to create culturally relevant, commercially effective creative built to scale.