Lorena Ramirez is the founder and creative force behind Violet Agency — a boutique creative consultancy built to serve beauty, luxury skincare, and aesthetic brands with heart, hustle, and high-impact design.

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She began her career in 2001 and steadily worked her way up through the industry ranks, ultimately serving as Head of Creative for the largest privately held cosmetics company in North America before launching her own agency in 2021. With over two decades of experience exclusively in beauty and aesthetics, Lorena brings unmatched industry insight, creative agility, and a hands-on approach that makes her an invaluable partner to founders and brand leaders.

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Known for wearing many hats (and wearing them well), she helps clients take projects from concept to execution — everything from packaging design, branding, and content direction to email, paid media, and visual merchandising. Her nimble, founder-friendly approach means faster turnarounds, fewer layers, and creative that actually converts.

 

Lorena started Violet Agency to empower emerging brands to scale without the overhead of a traditional agency — leveraging her deep network of collaborators and her own multi-disciplinary skillset to move quickly and effectively in a fast-paced market.

Passionate about entrepreneurship and advocacy, she regularly donates her time and resources to causes close to her heart — including Huntington’s Disease awareness, which personally impacts her family.

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Today, Violet Agency serves clients across the U.S., Canada, and Mexico — with a growing focus on combining creative and sales support for aesthetic clinics and medspas.