Lorena Ramirez is the founder and creative force behind Violet Agency — a boutique creative studio built exclusively for beauty brands.

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With over 20 years of experience in color cosmetics and beauty marketing, Lorena has spent her career shaping brands from the inside out — leading creative direction, packaging, campaigns, and retail execution for some of the most recognizable names in the industry, including Wet n Wild, Milani, L.A. Girl, L.A. Color, and Eighth Day.

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Before launching Violet Agency in 2021, Lorena served as Head of Creative for one of the largest privately held cosmetics companies in North America, overseeing high-volume product launches, global campaigns, and retail programs across mass, masstige, and specialty channels.

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Today, she partners directly with founders and brand teams as a fractional creative director and hands-on designer — leading projects from concept and renderings through final production and launch. Her work spans packaging design, integrated campaigns, photo and video direction, digital and retail assets, visual merchandising, and creative project management.

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Known for her ability to balance strategy with execution, Lorena brings clarity, speed, and creative consistency to fast-moving beauty brands. Her founder-friendly approach means fewer layers, faster decisions, and work that’s built to perform in real-world retail and digital environments.

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Violet Agency serves beauty brands across the U.S., Canada, and Mexico, with a focus on culturally relevant, commercially sound creative that scales.